In sneakerhead culture, a creased shoe is the ultimate sin. We created Air Jordan’s with a flyknit crease-free toe, so sneakerheads can still stunt and propose to their significant other on one knee.

Art Directors: Jessica Scott and Vail Prior

Product Innovation

Packaging

Engraving

Shoe buyers will have an opportunity to add their initials engraved into the shoe’s tongue.

Website

P.O.P.

Instagram

Ring store activation

Branded Content

Nike will create a series with Joe LaPuma from Complex, where he talks to sneakerheads who recently proposed to their partner wearing the kicks about the experience.